Richard Branson is set to push aside the cruise-line behemoths, including Disney and Carnival, to build a regional business under the Virgin Voyages brand. Micro-strategy aside, the venture points the way to shifting trends in global tourism, with the Caribbean benefiting from a confluence of marginal developments. Island tourism authorities better understand burgeoning Latin American wealth; technology is sharpening demand-pricing strategies; Cuba is breathing fresh life into regional itineraries. While Virgin Voyages is years from hard launch, the hefty financial outlay is premised on the high-yielding features of a cash-now business. The project also aligns with robust hotel-development trends worldwide. Floating resorts just require a much greater volume of investment capital, than traditional luxury properties. ■
Learn more at the Miami Herald
© 2016 Cranganore Inc. All rights reserved.
Unauthorized use and/or duplication of any material on this site without written permission is prohibited.
Banner Image: Crlocklear at Can Stock Photo Inc.
Important Disclosure: The book-title and cover-image hyperlinks on this page are affiliate links. If you opt to make a purchase from amazon.com, I earn a sliver of revenue at no cost to you. The gesture is a much-appreciated vote of encouragement, signalling continued interest in these recommendations.
Required Notification: The website sponsor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.